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Private Practice Masterclass 2021

May 1 - 8:30 AM - 3:15 PM AEST

Join us LIVE on Zoom, Saturday 1 May 2021 as we present the AMA (NSW) Private Practice Masterclass, focusing on the needs of established practices.

Do you own or run an established practice? Are you thinking about purchasing an established practice or want to know more about what’s involved? Hear from a range of colleagues and subject matter experts on topics including contracts, business planning, selling a practice, medico-legal issues, advertising, social media, billing and staffing.

Bookings are now OPEN. See below for webinar descriptions and register today!


Webinar (you will receive an email with a link to the webinar upon registration).

Date / Time

Saturday 1 May 2021

8.30am - 3.15pm


AMA (NSW) Member: Free

Non-member: $300

Independent Contractor v Sham contracts and the significance of Medical Records

8.45am – 9.20am

Scott Chapman, HWL Ebsworth

The ownership, creation and electronic use of medical records is an important matter to consider in private practice, and is an important factor to distinguish in employment relationships and contractor arrangements. It is important private practices consider who creates the medical records and who can have access to the medical records during the commercial relationship and upon termination of that relationship.

Maximising practice performance

9.25am – 10.00am

Jarrod Bramble, Cutcher & Neale

If you’ve been in private practice for some years, now is not the time to get comfortable. To ensure your practice’s continued success you need to keep some financial considerations top of mind. In this session Jarrod Bramble, will cover what aspects of your practice you need to regularly review to ensure you reach you maximise your practice performance:

  • Tax effective structuring and the advantages of using a bucket company
  • Revisiting asset protection and your practice structure
  • Key issues for established practices
  • Understanding payroll tax
  • Documentation to support service entity arrangements

Selling a practice

10.20am – 11.15am

Scott Chapman, HWL Ebsworth

Jarrod Bramble, Cutcher & Neale

A medical practice is usually one of the most valuable assets in a doctor's life. When it comes time to sell, many will do so with little understanding of the value of what they are selling.
In this session, Jarrod Bramble will explore the financial aspects of exiting from private practice and Scott Chapman will share his insight on the top 5 legal considerations when selling a practice.

Dealing with difficult patients

11:20am – 11.55am

Kate Hodgkinson, MIGA

This presentation aims to assist practitioners in identifying and avoiding common pitfalls when treating difficult patients, particularly patients who are young, elderly, suffering mental health issues and aggressive. There will be a reminder of key issues to keep in mind for each group, and an opportunity for questions/audience comments and input. 

Advertising, social media, online reviews

12:00pm – 12.55pm

Dominique Egan, AMA (NSW) Director of Workplace Relations

Dr Andrew Zuschmann, Vice President AMA (NSW)

Join Dominique as she walks you through compliant advertising for medical professionals and how to handle online reviews. Hear about responsible use of social media in health care and how to avoid potential risks. Special guest Dr Andrew Zuschmann will share his insight and experience of how this all comes together in practice.

Medical billing and billing compliance

1.40pm – 2.15pm

Loryn Einstein, Medical Billing Experts 

Whether you are just starting out in private practice or have been in the business for years, there is always more to know about medical billing and billing compliance.  Loryn will step you through what you need to know about billing in private practice, what the requirements are,  and what to do to identify and remedy inappropriate or incorrect billing in your practice.  She will also explain the consequences of non-compliance and give some helpful hints on how to avoid unnecessary audits.

Managing staff relationships

2.20pm – 2.55pm

Lyndall Humphries, AMA (NSW) Senior Workplace Relations Advisor

Staff relationships can be important sources of support, but they can also be sources of stress. When groups of people work together it’s likely that conflict will arise from time to time. Relationships amongst practice staff can positively or negatively affect your practice. Learn about risk factors for work related stress, how to manage relationships and solutions to deescalate difficult situations and minimise risk.






May 1
8:30 AM - 3:15 PM AEST




(02) 9439 8822